For those who haven’t yet heard the news, Conde Nast announced today (see here)that they have decided to shutter Domino. The March issue will be its last. It’s so unfortunate! This is one of the few home magazines that spoke directly to real people with normal homes and apartments. Let’s be honest Elle Decor presents some very beautifully done mansions and chateaux which are nice to dream about, but how many of us actually live in either?
I could hardly get through a page in Domino that didn’t send me to the internet to look up a new store, or designer, or piece of furniture, etc. It takes me about a month to get through the entire magazine because every page sends me running to the web. Where else can you get so much information about the latest home designs and products in the U.S? There are some really good foreign magazines that offer this of which Living, Etc., Skona Hem, Ideal Home are just a few. However Domino was the only U.S. based magazine that was an equal to those magazines.
I’m sorry, but Dwell does not speak to me the way that Domino does. I don’t dream of living in a completely open plan cement floored home with lots of giant windows that is shaped like a box or a rectangle or any other geometric shape. I want a warm cozy home with a mix of modern and classic pieces with some color or pattern splashed on the walls and mixed in the decor, and that’s where Domino came in. Domino was exactly what the U.S. magazine market needed. It was hole that Domino filled. Without Domino, who now will champion American designers, manufacturers, and even bloggers?
from a Liz Lange/Jonathan Adler apartment makeover
Here’s a thought, why don’t they just continue to produce online content? If we are all on the internet anyway, and the internet is what is causing newspaper and magazines to die, why don’t they just channel their resources into being an online only magazine? I wouldn’t be above paying for a subscription for an online magazine like Domino. I get so much out of it, and I’m sure that I’m not the only one. It’s so silly to shutter a good magazine completely when there are other options and clearly so many people who love it. The real reason publishers are going under is because they lack the ability to think outside of the box, or in this case the paper on which their product is printed on.
all images via Domino